Top 5 Books and Reference Apps in Ireland: Q1 2024 Performance

The first quarter of 2024 saw significant activity in the Books and Reference category on a unified platform in Ireland. Here’s an overview of the performance of the top 5 apps: Audible: Audio Entertainment, BorrowBox Library, Amazon Kindle, Hallow: Prayer & Meditation, and Merlin Bird ID by Cornell Lab.

Audible: Audio Entertainment saw a steady increase in weekly revenue, peaking at approximately $57K in the final week of February. Weekly downloads fluctuated, with a high of around 2.9K in early January, gradually decreasing to about 2.2K by the end of March. The app maintained a strong user base, with weekly active users hovering around 60K throughout the quarter.

BorrowBox Library experienced a peak in weekly downloads in late January with over 2K downloads, followed by a gradual decline to approximately 1.2K by the end of March. Active users remained relatively stable, averaging around 16K to 17K throughout the quarter.

Amazon Kindle showed a consistent performance in weekly downloads, starting the quarter at around 2.7K and ending at about 1.5K. Active users exhibited minor fluctuations, mostly staying within the range of 25K to 29K.

Hallow: Prayer & Meditation had a significant spike in weekly downloads in mid-February with over 2.1K downloads. Weekly revenue saw notable peaks, reaching around $7.1K in mid-March. The number of active users increased, peaking at around 5K in mid-February before stabilizing around 3.4K by the end of March.

Merlin Bird ID by Cornell Lab experienced a surge in weekly downloads in late February, reaching nearly 1K. Active users showed a peak of about 18.3K in late January, with numbers stabilizing around 14K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.